Amazon Basics Silicone Rectangular Baking Mat, Non-Stick Reusable Oven Bakeware, 16.5" x 11.6", New Beige/Gray, Pack of 2 New Beige/Gray 2-Pack
Brand: Amazon Basics
ASIN: B0725GYNG6 ✓ Copied!
PASIN: B0D6VNT3SJ
Price: $16.79
About this item
- Baking mat (2-pack) for easy and convenient baking, roasting, or food prep
- Food-safe silicone mats can be reused, again and again
- Non-stick, flexible silicone releases food without the need for oil, cooking sprays, or parchment paper
- Oven-safe up to 480 degrees F; use with a baking tray for support; do not put baking mat directly on oven rack
- Cleans easily by hand with soap and water
- Product Dimensions: 16.5 x 11.6 inches (LxW, per mat)
AI Product Analysis
Core Selling Points
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Non-stick, reusable food-grade silicone baking mat
- Target Scenario & Pain Points: Traditional baking requires greasing or using disposable parchment paper, which can lead to sticking, difficult cleanup, and is not eco-friendly.
- Value & Benefits: Provides a convenient experience with easy food release and simplified cleanup, while being eco-friendly and economical, improving baking efficiency.
- Communication Strategy: The bullet points emphasize 'Non-stick, reusable'; the long description mentions 'Food-safe silicone'; user reviews commonly praise the 'non-stick surface'.
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Amazon Basics high-value two-piece set
- Target Scenario & Pain Points: Consumers seek reliable and affordable baking tools, avoiding products that are high-priced but of poor quality.
- Value & Benefits: Obtains a reliable product with Amazon brand assurance at an affordable price, meeting everyday baking needs and saving money.
- Communication Strategy: The title and long description clearly state 'Amazon Basics', 'Pack of 2'; user reviews frequently mention 'good value for money' and 'quality at a lower price'.
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Heat-resistant up to 480°F, easy to clean and BPA-free
- Target Scenario & Pain Points: Users worry about baking mats deforming at high temperatures, releasing harmful substances, and desire a cleaning process that saves time and effort.
- Value & Benefits: Provides a safe, stable experience during high-temperature baking, ensuring food safety, while being easy to maintain.
- Communication Strategy: The bullet points emphasize 'Oven-safe up to 480 degrees F'; specifications mention 'Bisphenol A Free'; user feedback includes 'easy to clean'.
Product Pros
- Market Leadership & Brand Trust: As the sales champion (#1 Best Seller) in the baking mat category, it boasts nearly 100,000 high ratings, carries the Amazon Basics brand endorsement, and enjoys extremely high market recognition.
- Excellent Non-Stick Performance & Oil-Free Design: No need for additional oiling, spraying, or parchment paper. Food releases easily, significantly simplifying the baking process and subsequent cleanup.
- High-Value Two-Piece Set: Offers a two-piece set at a highly competitive price, providing consumers with a greater sense of overall value compared to similar market competitors.
- Eco-Friendly, Durable & Reusable: Made of silicone for repeated use, effectively replacing disposable parchment paper. Aligns with eco-friendly principles and saves long-term costs.
- High-Temperature Safety & Easy Cleaning: Withstands temperatures up to 480°F and is both hand-washable and dishwasher-safe for simple maintenance, ensuring safety and hygiene.
Product Cons
- Limited Size Compatibility: Some users report that the size does not perfectly match specific baking sheets, which may cause edge curling or incomplete coverage, affecting the user experience.
- Relatively Basic Functionality: Lacks value-added auxiliary features common in professional baking mats, such as measurement guides or macaron circles, making its functionality relatively singular (inferred based on experience with similar products).
- Insufficient Brand Premium: As an Amazon-owned brand, it lacks the appeal of high-end baking brands in terms of material, design, or unique features, making it difficult to attract professional baking users.
- Cleaning Challenges (Specific Stains): While generally easy to clean, a few users mention that if stubborn stains are not treated promptly, they can be difficult to remove completely (inferred based on experience with similar products).
Note: This report was generated on 2025/08/25. The conclusions ONLY reflect the situation at the time of generation.
Related Category Analysis
Amazon US Market Analysis: Silicone Baking Mats Category
In the silicone baking mat category, the core selling points promoted by sellers are highly aligned with buyer concerns at a fundamental level. For example, the 'non-stick surface,' 'easy to clean,' 'food-grade safety,' and 'reusable' aspects commonly emphasized by sellers are pr