Umbrellas Amazon Google Trends

Definition from BasinLens Product Encyclopedia

Umbrellas Image

An umbrella is a portable shelter device based on a collapsible frame structure covered with waterproof or sun-shade fabric. Its core function is to protect against natural precipitation or intense sunlight. The primary operating principle involves using a deployed frame to support a fabric canopy, forming a physical barrier. It is widely used in daily life, travel, and outdoor activities such as urban commuting, hiking, beach leisure, or golf. The target user base is broad, encompassing daily commuters, outdoor enthusiasts (who often prefer portable models, like travelers and students), fashion-conscious consumers (who favor products with design appeal), and sports users (e.g., golf umbrellas for larger coverage needs). Product categories are diverse, including: * Folding Umbrellas (including auto-open/close models) * Straight/Shaft Umbrellas (traditional, stable design) * Inverted/Reverse Folding Umbrellas (dry-wet separation design for easy storage) * Mini/Pocket Umbrellas (for ultimate portability) * Wind-Resistant/Reinforced Umbrellas (for harsh weather) * Upgraded models with UV protection In summary, the umbrella serves as a fundamental and versatile tool within the personal protection category.

Core Search Terms

Umbrellas, Folding Umbrellas, Compact Umbrellas, Travel Umbrellas, Golf Umbrellas, Reverse Folding Umbrellas, Stick Umbrellas

Long Tail Keywords

Travel Umbrellas, Compact Folding Umbrellas, Windproof Umbrellas, UV Protection Umbrellas, Automatic Open Close Umbrellas, Golf Umbrellas, Stick Umbrellas, Reverse Folding Umbrellas, Pocket Mini Umbrellas, Fashion Umbrellas for Women, Portable Beach Umbrellas, LED Light Umbrellas, Heavy Rain Sturdy Umbrellas

Deep Analysis Reports

Learn more about Umbrellas's target audience, usage scenarios, pain points, decision factors, unmet needs, and market opportunities

Amazon US Market Analysis: Portable Folding Umbrellas Category

In the current portable folding umbrella market, there is a high degree of overlap between seller marketing focus and buyer actual concerns; aspects like portability, auto open/close, wind resistance, and waterproofing are emphasized by both. However, significant **misalignment b