Facial Towelettes

Cleansing Wipes are single-use facial cleansing products constructed from non-woven fabric substrates pre-moistened with specialized cleansing solutions. Their cleaning mechanism relies on surfactants and water-soluble solvents within the wipe to dissolve makeup, sebum, and environmental pollutants from the skin's surface, with physical wiping action completing the removal process. This product category is widely used for quick makeup removal within daily skincare routines, offering a convenient alternative to traditional water-based cleansing, especially suited for travel, commuting, or post-workout scenarios. Based on their functional formulations, cleansing wipes are primarily categorized into three types: Basic Cleansing (for light, daily makeup), Intensive Makeup Remover (for waterproof cosmetics), and Treatment-Oriented (formulated with added active ingredients like moisturizers, ceramides, or tea tree oil). The core user base includes regular makeup wearers, long-distance travelers, outdoor enthusiasts, and individuals with limited mobility. Product development must prioritize factors such as pH balance, alcohol-free formulations, and biodegradable materials to meet the safety requirements of diverse skin types, particularly sensitive skin.