ZEISS Pre-Moistened Lens Cleaning Wipes with 70% Alcohol, 250 Count 250 Count (Pack of 1)

Brand: ZEISS

ASIN: B0B721YHKC ✓ Copied!

PASIN: B0FMXG9WPC

Price: $14.45

Category: Health, Household & Baby Care › Health & Household › Vision › Eyeglasses Care › Cleaning Tissues & Cloths

Amazon's Choice

4.7

43,100 global ratings

5star

82%

4star

12%

3star

3%

2star

1%

1star

2%

About this item

• Gentle: ZEISS lens wipes are pre-moistened and designed to remove smudges and dirt for a through gentle cleaning.
• Safe: Use ZEISS wipes on a variety of glasses types, including prescription lenses or those with anti-reflective coatings.
• Effective: Clean sunglasses and prescription eyeglasses for a spotless finish without streaks or residue.
• Non-abrasive: Our ultra-soft eyeglass wipes are non-abrasive and designed to be tough on imperfections, not lenses.
• Convenient: Individually wrapped for on-the-go use, perfect to keep in your car, backpack, purse or wallet.

AI Product Analysis

Core Selling Points

• ZEISS Pre-Moistened Lens Wipes, streak-free, quick-dry, thorough cleaning
  • Target Scenario & Pain Points: Users are tired of residue, blurring, or secondary pollution from traditional cleaning methods and want to achieve clear vision quickly.
  • Value & Benefits: Provides a professional, optical-grade cleaning experience, ensuring lenses are free of stains and water marks for a clear, bright view.
  • Communication Strategy: The title highlights 'Pre-Moistened'; the five-point description emphasizes 'spotless finish without streaks or residue'; customer reviews mention they 'clean quickly' and 'leave no streaks'.
• 70% alcohol formula, gentle, non-abrasive, safe cleaning for all types of lenses
  • Target Scenario & Pain Points: Users worry that ordinary cleaners or wipes might damage the special coatings on expensive lenses and seek a safe guarantee.
  • Value & Benefits: Eliminates user concerns about lens damage, expands the product's applicable scope, and provides a reassuring cleaning solution.
  • Communication Strategy: The five-point description explicitly states 'Safe' and 'non-abrasive', suitable for 'anti-reflective coatings'; the long description mentions a 'unique, gentle solution'.
• Individually packaged design, compact and portable, clean anytime, anywhere
  • Target Scenario & Pain Points: Users face the hassle of dirty lenses outdoors, while traveling, or during daily commutes without a convenient way to clean them.
  • Value & Benefits: Solves users' cleaning needs in mobile scenarios, providing great convenience and increasing usage frequency and satisfaction.
  • Communication Strategy: The title mentions '250 Count (Pack of 1)'; the five-point description emphasizes 'Individually wrapped for on-the-go use'; customer reviews mention 'keep a few in my car, my bag'.

Product Pros

• Trust in Zeiss Brand: Leveraging the professional endorsement of the century-old optical brand ZEISS, it possesses inherent quality trust and a premium positioning advantage among similar products.
• Streak-Free, Quick-Dry Cleaning: The product promises efficient removal of stains and fingerprints without leaving streaks or residue, providing a clearer cleaning effect superior to many competitors.
• Compatible with Coated Lenses: Explicitly states safety for prescription lenses and anti-reflective coated lenses, addressing common user concerns about damaging lens coatings and expanding applicability.
• Portable, Individually Packaged: Each sheet is individually sealed, extremely convenient for carrying and using anytime, meeting users' immediate cleaning needs in various scenarios.
• Multi-Functional Optical Cleaning: Not only suitable for glasses but also for cleaning camera lenses, screens, and various other optical surfaces, enhancing the product's use value.

Product Cons

• Inconsistent Moisture Level and Drying Speed: Customer feedback shows divergence regarding moisture level and drying speed; some users find it not moist enough or drying too quickly, affecting the cleaning experience.
• Occasional Residue After Cleaning: Despite marketing as streak-free, some customers report still experiencing streaks or fiber residue, which deviates from the claims and majority of positive reviews.
• Relatively Higher Price: As a product from a well-known brand in the optical field, its per-unit cost may be higher compared to many unbranded or low-priced competitors in the market (inferred based on experience with similar products).
• Environmental Concerns Over Single-Use: While individual packaging is convenient, as a disposable consumable, long-term use may raise concerns for some environmentally-conscious users (inferred based on experience with similar products).
• Potential Confusion Over Date Labeling: The product description indicates the packaging date is the production date, not the expiration date, which may lead some consumers to misunderstand the product's freshness.

Note: This report was generated on 2025/09/23. The conclusions ONLY reflect the situation at the time of generation.