Beach Blanket Oversized Extra Large 78" X 81",Waterproof Sandproof Beach Blanket 1-7 Adults Lightweight Durable for Travel Camping Hiking Picnic 78" X 81" Dark Blue
Brand: Famstar
ASIN: B0BLTVB2TS ✓ Copied!
PASIN: B0BZYJHNLX
Price: $14.99
About this item
- Oversized Extra Large Beach Blanket :78" X 81"Size,1-7 Adults in total,Made by parachute fabric,More than 30% larger than other blankets,12 oz easy to carry!
- Beach Blanket Waterproof Sandproof:Dry-Quick,Can also be used as a rain shed,sunshade,tent,toddler crawl,Emergency mat,Feel comfortable lying down.
- Beach Mat Blanket Sandproof:You Just shake the blanket and it easily gets rid of all the sand once,Keep the Blanket clean at all times,Washed by washing machine or by hand.
- Multifunctional Beach Blanket:Also be used as a toy mat for children,Suitable for Travel Campin Hiking Beach Picnic Yoga Outdoors Park.Can block moisture grass and soil on the ground and shading effect is excellent.
- Oversized Beach Picnic Mat:Package includes 4 ground stakes,1 carabiner,Keep out the wind because fixed With 4 fixed anchors,For vacation, hiking, or family garden parties.
AI Product Analysis
Core Selling Points
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Extra-large size, accommodates multiple adults, lightweight and portable
- Target Scenario & Pain Points: Consumers desire ample outdoor space for multiple people but do not want to carry heavy items when traveling.
- Value & Benefits: Provides a spacious and comfortable outdoor activity area while minimizing travel burden, making it easy to carry along.
- Communication Strategy: The title and bullet points explicitly state "78\" X 81\" size," "1-7 adults," "30% larger than other blankets," and "only 12 ounces" weight.
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Waterproof, sand-resistant, shakes clean, versatile uses
- Target Scenario & Pain Points: During outdoor activities, consumers worry about the blanket getting wet, collecting sand that's hard to remove, and desire a product suitable for multiple scenarios.
- Value & Benefits: Solves the cleaning challenge after beach use, provides a dry and comfortable experience, and can substitute for various outdoor items.
- Communication Strategy: Bullet points emphasize "waterproof and sand-resistant," "sand shakes right off," "machine/hand washable," and list multiple uses like "rain shelter, sunshade, tent, baby crawling mat."
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Includes stakes and a carabiner for wind resistance and stability
- Target Scenario & Pain Points: In outdoor environments, especially beaches, strong winds can easily blow away ordinary blankets, disrupting the user experience.
- Value & Benefits: Ensures the blanket stays securely in place in windy conditions, providing a more secure and worry-free outdoor leisure experience.
- Communication Strategy: Bullet points mention "includes 4 stakes, 1 carabiner" and "prevents blowing away with 4 anchor points."
Product Pros
- Extra-Large Size and Space: The oversized 78" X 81" dimensions are explicitly stated as being 30% larger than mainstream competitors, comfortably accommodating 1-7 adults and providing a more spacious outdoor activity area.
- Extremely Lightweight and Portable: With a total weight of only 12 ounces (approx. 340 grams), it is remarkably lightweight for its 78" X 81" size, significantly enhancing portability and outperforming many competitors of similar dimensions.
- Effective Sand Resistance and Easy Cleaning: Made from parachute fabric, it ensures sand shakes off easily without sticking; it is also machine and hand washable, making it easier to clean and maintain compared to traditional beach blankets.
- Versatile Multi-Scenario Coverage: Not limited to the beach, it can also serve as a rain shelter, sunshade, tent, baby crawling mat, and more, offering broader utility and application across various scenarios.
- Includes Anchoring Accessories: Comes with 4 stakes and 1 carabiner, providing a better wind-resistant anchoring solution than competitors without such accessories, enhancing stability and practicality for outdoor use.
Product Cons
- Suboptimal Material Comfort: Customer feedback commonly describes the material as feeling like "plastic or cheap tarp" rather than a soft "blanket," resulting in a poorer lying-down experience compared to more comfortable competitor products.
- Extreme Thinness and Susceptibility to Damage: With a thickness of only 0.26 microns (according to specifications), users frequently describe it as "very thin" or even "almost disposable," potentially leading to insufficient durability and reduced perceived value.
- Limited Wind Stability: Despite including stakes, some users report that anchoring effectiveness is still suboptimal in strong wind conditions, as its anchor point system may be inferior to competitors with more robust designs.
- Divisive Value Perception: Despite the low price point, user opinions on whether it offers "good value for money" are polarized due to material and thickness concerns, potentially weakening its overall competitiveness in terms of value proposition.
Note: This report was generated on 2025/12/24. The conclusions ONLY reflect the situation at the time of generation.
Related Category Analysis
Amazon US Market Analysis: Beach Mats Category
In the current beach mat market, sellers' mainstream selling points align highly with users' primary decision factors in areas like 'sand & waterproof,' 'large size,' and 'lightweight portability'-these are foundational consumer expectations. However, significant misalignment exi