Cetaphil Gentle Makeup Removing Face Wipes, Daily Cleansing Facial Towelettes Gently Remove Makeup, Fragrance and Alcohol Free, 25 Count 25 Count (Pack of 1) Makeup Remover Wipes

Brand: Cetaphil

ASIN: B01M4NFD2N ✓ Copied!

PASIN: B0CBYTD5RC

Price: $5.43

Category: Beauty & Personal Care › Skin Care › Face › Cleansers › Cloths & Towelettes

Amazon's Choice

4.6

20,973 global ratings

5star

77%

4star

13%

3star

6%

2star

2%

1star

2%

About this item

• CETAPHIL GENTLE MAKEUP REMOVING WIPES FOR SENSITIVE SKIN: Effectively lift off stubborn waterproof and long-wear makeup with ease
• SOOTHES WHILE REMOVING MAKEUP: Removes dirt, excess oil, makeup and impurities without leaving behind a residue
• GENTLE, FRAGRANCE FREE FORMULA: Specifically formulated with aloe vera, chamomile and green tea to soothe skin
• NON-COMEDOGENIC AND HYPOALLERGENIC: Ultra soft, fragrance free face wipes that are gentle on sensitive skin and won't clog pores
• DESIGNED FOR SENSITIVE SKIN: All CETAPHIL products are effective yet non-irritating

AI Product Analysis

Core Selling Points

• Designed for sensitive skin, gentle makeup removal without irritation
  • Target Scenario & Pain Points: Sensitive skin users' concern about makeup removers being too irritating, causing redness or allergic reactions.
  • Value & Benefits: Provides a worry-free makeup removal experience, effectively cleansing while caring for fragile skin and reducing discomfort.
  • Communication Strategy: The title and bullet points repeatedly emphasize 'Sensitive Skin,' 'Fragrance and Alcohol Free,' and the long description mentions 'dermatologist- and ophthalmologist-tested.'
• Easily removes waterproof makeup without leaving an oily residue
  • Target Scenario & Pain Points: Users want to efficiently remove stubborn makeup (like waterproof mascara) while avoiding an oily or filmy feeling on the skin afterward.
  • Value & Benefits: Achieves thorough cleansing, easily removing even waterproof makeup, leaving skin feeling fresh without needing a second cleanse.
  • Communication Strategy: Bullet points emphasize 'Effectively lift off stubborn waterproof and long-wear makeup' and 'without leaving behind a residue.'
• Aloe vera, chamomile, and green tea formula soothes and moisturizes while removing makeup
  • Target Scenario & Pain Points: Potential dryness, tightness, or discomfort from makeup removers, and the desire for additional skincare benefits from ingredients.
  • Value & Benefits: Nourishes and calms the skin while cleansing, enhancing the comfort of makeup removal and leaving skin feeling smooth and fresh.
  • Communication Strategy: Bullet points highlight 'formulated with aloe vera, chamomile and green tea to soothe skin,' and the long description further elaborates on its soothing effects.

Product Pros

• Highly Targeted for Sensitive Skin: Fragrance-free and alcohol-free formula, tested by dermatologists and ophthalmologists, significantly reduces irritation, making it the preferred choice for users with sensitive skin.
• Combines Makeup Removal with Soothing: Contains soothing ingredients like aloe vera, chamomile, and green tea to nourish the skin while removing makeup, avoiding the tightness often associated with traditional makeup removers.
• Efficiently Removes Stubborn Makeup: Easily removes stubborn waterproof and long-wear makeup, including mascara, without the need for vigorous rubbing, reducing friction damage to the skin.
• Convenient, No Rinsing Required: Leaves no residue after use, requiring no additional rinsing, greatly enhancing convenience, especially for quick cleansing during travel or when tired.
• High Brand Trust: As a well-known brand in sensitive skin care, consumers have high trust in its gentle and safe properties, creating a strong brand barrier.

Product Cons

• Some Users Find It Oily: Some consumers report an oily feeling or residue on the skin after use, which contradicts the brand's claim of being refreshing and affects the user experience.
• May Be Insufficient for Full-Face Makeup: For heavier full-face makeup, multiple wipes may be needed for thorough cleansing, making it less efficient than dedicated makeup removal products. (Inferred from user feedback)
• Risk of Individual Irritation: Despite being positioned for sensitive skin, a very small number of users report a stinging sensation during use, indicating it does not cover all sensitive skin types.
• May Cause Skin Dryness: A few users report that their skin feels slightly dry after use, requiring additional moisturizing, which deviates from the expectation of 'gentle moisturizing.' (Inferred from user feedback)

Note: This report was generated on 2025/09/01. The conclusions ONLY reflect the situation at the time of generation.