SONGMICS Laundry Hamper with Lid, 17.2 Gallon (65 L) Synthetic Rattan Clothes Laundry Basket with Lid and Handles, Foldable, Removable Liner, Goose Yellow ULCB165N01 Goose Yellow 65 L
Brand: SONGMICS
ASIN: B0BP7KDDYL ✓ Copied!
PASIN: B0F7PRXT2V
Price: $33.76
About this item
- Cotton Liner
- 【LAUNDRY HAMPER WITH LID】The lid, which is easy to open with a single hand, hides your dirty laundry out of sight, helps contain unpleasant smells, and keeps your pets out of the laundry
- 【PERFECT SIZE FOR TIGHT SPACES】This 13.4”L x 13.4”W x 23.6”H laundry basket offers 17.2 gallons (65 L) of laundry storage yet occupies a small footprint to fit in small spaces of your bathroom, bedroom, or laundry room
- 【REMOVABLE LINER WITH HANDLES】The removable liner is machine-washable for good hygiene. And the liner comes with 2 handles on the sides, which makes it easy to carry to wherever you need
- 【WATERPROOF, VENTILATED & STURDY】The breathable, waterproof PP rattan helps your clothes stay dry and well-ventilated while the sturdy metal frame makes this hamper robust enough to hold up to 44 lb
- 【PORTABLE, FLOOR-FRIENDLY & FOLDABLE】Cut-out handles make the laundry basket easy to move. The bottom feet ensure your floor won’t get scratched while the foldable design allows for easy storage when not in use
AI Product Analysis
Core Selling Points
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Lidded design conceals dirty laundry, isolating odors and pets
- Target Scenario & Pain Points: Consumers want to maintain home tidiness, avoid exposed dirty laundry, and prevent odor spread and pet interference.
- Value & Benefits: Provides a tidy, odor-free, pet-free laundry storage experience, enhancing living quality and peace of mind.
- Communication Strategy: The product title highlights 'with Lid', and bullet points explicitly emphasize its functions of hiding dirty laundry, isolating odors, and being pet-proof.
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Small footprint with 65L practical capacity
- Target Scenario & Pain Points: Residents of small homes or those with limited space need a suitably sized laundry basket that doesn't sacrifice storage capacity.
- Value & Benefits: Achieves efficient centralized laundry storage within limited space, perfectly resolving the conflict between spatial constraints and storage needs.
- Communication Strategy: Bullet points clearly state 'PERFECT SIZE FOR TIGHT SPACES' with specific dimensions (13.4”L x 13.4”W x 23.6”H), while emphasizing '17.2 gallons (65 L) of laundry storage'.
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Removable, washable liner with handles, waterproof & breathable, portable
- Target Scenario & Pain Points: Users prioritize the cleanliness and hygiene of the laundry basket and expect easy transportation of laundry to the washing area, simplifying housework routines.
- Value & Benefits: Ensures a clean, hygienic laundry storage environment and saves user time and effort through a convenient transport solution.
- Communication Strategy: Bullet points emphasize 'REMOVABLE LINER WITH HANDLES', 'machine-washable for good hygiene', 'WATERPROOF, VENTILATED', and 'Cut-out handles make the laundry basket easy to move'.
Product Pros
- Strong Market Recognition: A 4.6-star high rating with over 11,000 reviews, ranking in the top 8 of its category, indicates strong overall product competitiveness and broad consumer trust.
- Compact High-Capacity Design: Occupies only a 13.4-inch square footprint yet provides 65L of storage space, efficiently utilizing narrow spaces, far exceeding traditional large-footprint laundry baskets.
- Removable, Washable Liner with Handles: The cotton liner is machine washable and features dual handles, significantly enhancing cleaning convenience and laundry transport efficiency compared to most fixed-liner products.
- Rattan-Look Aesthetics & Durability: Features a stylish PP rattan-look exterior combined with a metal frame, offering waterproof and breathable properties with a 44 lb load capacity, balancing home aesthetics and long-term durability, superior to ordinary fabric or plastic baskets.
- Foldable & Portable with Scratch Protection: The foldable design facilitates easy storage, cut-out handles enable convenient movement, and bottom scratch-proof pads protect floors, providing a comprehensively better user experience than competitors lacking these features.
Product Cons
- Single Storage Compartment: Offers only one laundry compartment, lacking the clothing classification function (e.g., lights/darks) common in mainstream competitors, making it less efficient than multi-compartment designs.
- Missing A+ Content: Lacks detailed long descriptions (A+ pages), limiting in-depth product showcasing and brand storytelling, potentially affecting consumer decision-making compared to competitors with rich content.
- Basic Assembly Required: Requires simple assembly rather than being ready-to-use out of the box, which may be less convenient for users seeking ultimate ease or with limited DIY skills compared to no-assembly competitors.
- Potential Long-Term Stability Concerns: Some user feedback suggests the frame or liner might develop slight looseness or instability after prolonged use; its long-term durability may not match high-end, one-piece molded competitors. (Inferred based on similar product experience)
- Insufficient Perceived Premium for Material: While the PP plastic rattan-look material offers both functionality and aesthetics, its texture and rarity may not match competitors using natural materials in the high-end market, limiting potential for price increases. (Inferred based on similar product experience)
Note: This report was generated on 2025/10/02. The conclusions ONLY reflect the situation at the time of generation.
Related Category Analysis
Amazon US Market Analysis: Woven Rattan Laundry Hamper Category
Current mainstream selling points for woven rattan hampers show strong alignment with core decision factors in 'Functionality (capacity, lids)', 'Aesthetics (woven appearance)', and 'Ease of Use (easy assembly, washable liners)'. Sellers consistently emphasize these attributes, l