Marketplace: 🇺🇸 US
Updated: 2025-09-01

Amazon Basics Makeup Remover Wipes, Gentle Cleansing, Dermatologist Tested, Night Calming, Plant Based, Alcohol Free, Removes Waterproof Mascara, 25 Count Per Pack, Pack of 2 (Previously Solimo) Night Calming 25 Count (Pack of 2)

B0864VDH6F

Brand: Amazon Basics

ASIN: B0864VDH6F

PASIN: B08L4MN3KK

Price: $8.29

Category: Health, Household & Baby Care › Beauty & Personal Care › Makeup › Makeup Remover › Makeup Cleansing Wipes
Amazon's Choice
4.4
13,048 global ratings
5star
68%
4star
16%
3star
8%
2star
3%
1star
5%

About this item

  • Two resealable 25-count packs of Amazon Basics Makeup Remover Wipes that cleanse, refresh and moisturize your face
  • These soft towelettes effectively remove all traces of dirt, oil and make-up - even stubborn, waterproof mascara
  • The formula is hypoallergenic, pH balanced, non-comedogenic and no harsh irritants while being dermatologist and ophthalmologist tested
  • FSC-certified Household and sanitary products (FSC N004130). Made with materials from well-managed forests, recycled materials, and/or other controlled wood sources.
  • Packaging made with at least 25% Post Consumer Recycled Material
  • Alexa voice shopping enabled: to place your next order, just say, “Alexa, reorder Amazon Basics Makeup Remover Wipes"

Core Selling Points Analysis

🎯 Powerful makeup removal, easily removes waterproof mascara

Target Scenario / Pain Point
Users need to quickly and thoroughly remove full-face makeup in daily life or special occasions, especially hard-to-remove waterproof mascara, to avoid residue.
Communicated Value / Benefit
Provides an efficient, convenient makeup removal solution. Even stubborn makeup can be easily removed, ensuring skin is thoroughly clean without residue.
Supporting Evidence
The title, bullet points, and long description all emphasize 'Removes Waterproof Mascara' and 'effectively remove all traces of dirt, oil and make-up'.

🎯 Gentle and non-irritating, dermatologist and ophthalmologist tested

Target Scenario / Pain Point
Consumers worry that makeup removers may cause skin and eye irritation, dryness, or allergies, especially users with sensitive skin needs.
Communicated Value / Benefit
Ensures a gentle and safe makeup removal process, preventing irritation or allergic reactions, protects skin barrier health, and provides a comfortable experience.
Supporting Evidence
The title mentions 'Gentle Cleansing', 'Dermatologist Tested'; bullet points and long description detail its low-irritation properties.

🎯 Plant-based materials and eco-friendly packaging, practicing sustainability

Target Scenario / Pain Point
Modern consumers are increasingly concerned about product environmental impact and wish to choose more eco-friendly, sustainable daily-use items.
Communicated Value / Benefit
Meets consumer demand for eco-friendly products, allowing users to feel a sense of environmental responsibility during use, enhancing purchase satisfaction.
Supporting Evidence
The title mentions 'Plant Based'; bullet points emphasize FSC certification and packaging with recycled materials.

Pros & Cons Analysis

Product Pros

  • Multi-Gentle Formula

    Free from alcohol, fragrances, parabens, and other irritants, and tested by dermatologists/ophthalmologists. Significantly outperforms some traditional makeup wipes, reducing the risk of sensitivity.

  • Powerful Makeup Removal

    Easily removes stubborn waterproof mascara and full-face makeup. User feedback indicates effectiveness comparable to more expensive brands, providing an efficient makeup removal experience.

  • Eco-Friendly & Sustainable

    Uses plant-based materials and FSC-certified fibers, with packaging containing recycled materials. Aligns with current consumer demand for eco-friendly products, creating differentiation.

  • High Value for Money

    As an Amazon private label brand, it offers high-end makeup removal efficacy and gentleness at an affordable price, providing outstanding value and attracting budget-conscious users.

Product Cons

  • Risk of Eye Irritation

    Despite claims of being gentle and low-irritation, user reviews frequently mention stinging or redness around the eyes, creating a negative contrast with the marketed 'gentle' image and affecting the experience for users with sensitive skin.

  • Wipes Dry Out Easily

    Some user feedback indicates insufficient packaging seal, causing wipes to dry out quickly after exposure, reducing product usability and overall user experience, especially during long-term storage.

  • Controversial Odor Perception

    The product claims to be fragrance-free, but user opinions on the actual scent are polarized. Some find it odd, which may affect acceptance among scent-sensitive consumers.

🕵️‍♂️ Are these common issues in the category or isolated cases? View Related Category Analysis for industry-level insights.

Related Category Analysis