Amazon Basics Makeup Remover Wipes, Gentle Cleansing, Dermatologist Tested, Night Calming, Plant Based, Alcohol Free, Removes Waterproof Mascara, 25 Count Per Pack, Pack of 2 (Previously Solimo) Night Calming 25 Count (Pack of 2)

Brand: Amazon Basics

ASIN: B0864VDH6F ✓ Copied!

PASIN: B08L4MN3KK

Price: $8.29

Category: Health, Household & Baby Care › Beauty & Personal Care › Makeup › Makeup Remover › Makeup Cleansing Wipes

Amazon's Choice

4.4

13,048 global ratings

5star

68%

4star

16%

3star

8%

2star

3%

1star

5%

About this item

• Two resealable 25-count packs of Amazon Basics Makeup Remover Wipes that cleanse, refresh and moisturize your face
• These soft towelettes effectively remove all traces of dirt, oil and make-up - even stubborn, waterproof mascara
• The formula is hypoallergenic, pH balanced, non-comedogenic and no harsh irritants while being dermatologist and ophthalmologist tested
• FSC-certified Household and sanitary products (FSC N004130). Made with materials from well-managed forests, recycled materials, and/or other controlled wood sources.
• Packaging made with at least 25% Post Consumer Recycled Material
• Alexa voice shopping enabled: to place your next order, just say, “Alexa, reorder Amazon Basics Makeup Remover Wipes"

AI Product Analysis

Core Selling Points

• Powerful makeup removal, easily removes waterproof mascara
  • Target Scenario & Pain Points: Users need to quickly and thoroughly remove full-face makeup in daily life or special occasions, especially hard-to-remove waterproof mascara, to avoid residue.
  • Value & Benefits: Provides an efficient, convenient makeup removal solution. Even stubborn makeup can be easily removed, ensuring skin is thoroughly clean without residue.
  • Communication Strategy: The title, bullet points, and long description all emphasize 'Removes Waterproof Mascara' and 'effectively remove all traces of dirt, oil and make-up'.
• Gentle and non-irritating, dermatologist and ophthalmologist tested
  • Target Scenario & Pain Points: Consumers worry that makeup removers may cause skin and eye irritation, dryness, or allergies, especially users with sensitive skin needs.
  • Value & Benefits: Ensures a gentle and safe makeup removal process, preventing irritation or allergic reactions, protects skin barrier health, and provides a comfortable experience.
  • Communication Strategy: The title mentions 'Gentle Cleansing', 'Dermatologist Tested'; bullet points and long description detail its low-irritation properties.
• Plant-based materials and eco-friendly packaging, practicing sustainability
  • Target Scenario & Pain Points: Modern consumers are increasingly concerned about product environmental impact and wish to choose more eco-friendly, sustainable daily-use items.
  • Value & Benefits: Meets consumer demand for eco-friendly products, allowing users to feel a sense of environmental responsibility during use, enhancing purchase satisfaction.
  • Communication Strategy: The title mentions 'Plant Based'; bullet points emphasize FSC certification and packaging with recycled materials.

Product Pros

• Multi-Gentle Formula: Free from alcohol, fragrances, parabens, and other irritants, and tested by dermatologists/ophthalmologists. Significantly outperforms some traditional makeup wipes, reducing the risk of sensitivity.
• Powerful Makeup Removal: Easily removes stubborn waterproof mascara and full-face makeup. User feedback indicates effectiveness comparable to more expensive brands, providing an efficient makeup removal experience.
• Eco-Friendly & Sustainable: Uses plant-based materials and FSC-certified fibers, with packaging containing recycled materials. Aligns with current consumer demand for eco-friendly products, creating differentiation.
• High Value for Money: As an Amazon private label brand, it offers high-end makeup removal efficacy and gentleness at an affordable price, providing outstanding value and attracting budget-conscious users.

Product Cons

• Risk of Eye Irritation: Despite claims of being gentle and low-irritation, user reviews frequently mention stinging or redness around the eyes, creating a negative contrast with the marketed 'gentle' image and affecting the experience for users with sensitive skin.
• Wipes Dry Out Easily: Some user feedback indicates insufficient packaging seal, causing wipes to dry out quickly after exposure, reducing product usability and overall user experience, especially during long-term storage.
• Controversial Odor Perception: The product claims to be fragrance-free, but user opinions on the actual scent are polarized. Some find it odd, which may affect acceptance among scent-sensitive consumers.

Note: This report was generated on 2025/09/01. The conclusions ONLY reflect the situation at the time of generation.