Burt's Bees Back To School Dorm Essentials, Micellar Facial Towelettes With Rose Water, Pre-Moistened Towelettes for All Skin Types, 99.5 Percent Natural Origin Skin Care, 30 ct. Package Rose 30 Count (Pack of 1)
Brand: Burt's Bees
ASIN: B07T883TRN ✓ Copied!
PASIN: B0DM2MR7F5
Price: $5.47
About this item
- NOURISHING INGREDIENTS: One 30 ct. package of Burt's Bees Micellar Facial Towelettes With Rose Water
- 3-IN-1 WIPES: Facial cleansing wipes made with upcycled cotton hydrate skin and remove pore-clogging dirt, oil and makeup without the need for harsh scrubbing
- REFRESHING SCENT: Facial wipes leave skin feeling soft and clean with the fresh scent of rose water
- FOR ALL SKIN TYPES: Makeup remover wipes designed for normal, oily or acne-prone skin types
- EASY TO USE: Gently wipe face with face cleanser wipe to remove impurities; no need for rinsing
- NATURAL ORIGIN: Formulated without parabens, phthalates, petrolatum or SLS, the 99.5% natural face care formula nourishes and revitalizes skin; Leaping Bunny Certified (never tested on animals)
AI Product Analysis
Core Selling Points
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99.5% naturally derived, gentle cleansing.
- Target Scenario & Pain Points: Consumers worry that traditional makeup removers may irritate skin or contain harmful chemicals.
- Value & Benefits: Provides a safe, healthy cleansing solution that reduces skin burden, suitable for sensitive skin.
- Communication Strategy: Bullet points emphasize '99.5% Natural Origin' and being free from 'parabens, phthalates, petrolatum or SLS,' along with 'Leaping Bunny Certified.'
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Three-in-one, fast makeup removal, cleansing, and moisturizing.
- Target Scenario & Pain Points: Seeking efficient, time-saving skincare steps during busy schedules or while traveling.
- Value & Benefits: Completes makeup removal, cleansing, and hydration in one step without rinsing, significantly simplifying the skincare routine.
- Communication Strategy: The title and bullet points highlight '3-in-1 wipes' and 'no need for rinsing.'
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Refreshing rose water scent, leaving skin soft and smooth.
- Target Scenario & Pain Points: Seeking a comfortable, pleasant cleansing experience while desiring hydrated, soft skin afterward.
- Value & Benefits: Enhances the user experience with a fresh scent while promising skin that feels soft and clean post-use.
- Communication Strategy: The title and bullet points mention 'Rose Water' and 'Refreshing Scent,' emphasizing skin that feels 'soft and clean' after use.
Product Pros
- Natural Formula Certification: 99.5% naturally derived, free from multiple harmful chemicals, and Leaping Bunny certified, significantly enhancing the product's eco-friendly and health-conscious competitiveness.
- Brand Authority Endorsement: Ranked as the top natural skincare brand recommended by American dermatologists, providing consumers with a strong foundation of trust and quality assurance.
- Multi-Efficacy Convenience: Combines makeup removal, cleansing, and moisturizing in one step, with no rinsing required, greatly simplifying the user's daily skincare routine and saving time.
- Eco-Friendly Material Application: Utilizes upcycled cotton, reflecting the brand's sustainability ethos and aligning with current consumer demand for eco-conscious products, creating differentiation.
Product Cons
- Uneven Makeup Removal Efficacy: Particularly ineffective on eye makeup, creating a gap between user expectations and the product's core function as a makeup remover wipe, impacting satisfaction.
- Insufficient Moisturizing Effect: Some users report dry skin after use, which conflicts with the product's 'moisturizing' claim, potentially necessitating additional hydration steps.
- Scent Perception Discrepancy: Marketed as having a rose water scent, but some users find the fragrance too strong or not matching expectations, potentially causing discomfort or negative sensory experiences.
Note: This report was generated on 2025/09/01. The conclusions ONLY reflect the situation at the time of generation.
Related Category Analysis
Amazon US Market Analysis: Facial Makeup Removal & Cleansing Towelettes Category
Current Amazon sellers of makeup cleansing wipes predominantly focus their marketing on the two core selling points: 'effective makeup removal' and 'gentle & non-irritating,' which largely aligns with buyers' primary decision factors: 'makeup removal efficacy' and 'skin gentlenes