Everlasting Comfort Large Beach Blanket Waterproof & Sandproof - 128” x 108” /10.7ft x 9ft - Lightweight Picnic Mat, Camping Necessities for 10 People - Accessories for Outdoor Festivals - Orange Orange 10.7ft x 9ft (1-10 People)
Brand: Everlasting Comfort
ASIN: B09RPLY773 ✓ Copied!
PASIN: B0D87GCLML
Price: $9.99
About this item
- Easy to Use & Clean – Sand won’t stick and cleanup is simple; just shake off debris. Quick-drying polyester keeps this outdoor blanket fresh and beach-ready every time
- Spacious & Travel-Ready – 10.7ft x 9ft size fits up to 10 people but folds down compactly. Super easy to store with a storage bag and carry clip for effortless packing
- Wind-Resistant Setup – Includes 4 sand pockets, 4 straps, and 4 stakes to keep the blanket in place on windy days, no need to use chairs, other blankets or an umbrella canopy to hold the beach blanket down. Reliable for all outdoor settings or park meetups
- Lightweight & Portable – Weighs just 1.5 lbs and folds into a compact carry bag with clip. Easy to pack for beach trips, hiking, travel, or camping or adults with kids
- Smart Features & Durable Build – Made of 100% polyester with a zippered pocket for stakes, snaps to attach the storage bag, and a blanket pocket for must haves accessories
AI Product Analysis
Core Selling Points
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Large size, lightweight and portable, accommodates multiple people
- Target Scenario & Pain Points: Users want to share outdoor space with friends and family but are tired of bulky, hard-to-carry, or size-limited blankets.
- Value & Benefits: Provides a spacious and comfortable area for group activities while ensuring easy packing and hassle-free travel with no carrying burden.
- Communication Strategy: Title explicitly states '128” x 108” /10.7ft x 9ft' and 'for 10 People'; bullet points emphasize 'folds down compactly' and 'weighs just 1.5 lbs'.
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Sandproof & waterproof, multiple anchoring points, fearless of wind and sand outdoors
- Target Scenario & Pain Points: At the beach or in windy outdoor settings, blankets can easily blow away or get covered in sand, negatively impacting the user experience.
- Value & Benefits: Ensures the blanket stays securely in place under various outdoor conditions, providing a clean, sand-free resting area.
- Communication Strategy: Title mentions 'Waterproof & Sandproof'; bullet points detail '4 sand pockets, 4 straps, and 4 stakes' and 'Sand won’t stick'.
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Easy to use, fast drying, easy to clean, smart storage design
- Target Scenario & Pain Points: Outdoor gear is often troublesome to clean and inconvenient to store, leading to reduced usage frequency.
- Value & Benefits: Simplifies post-use maintenance, increases product reusability and convenience, saving time and effort.
- Communication Strategy: Bullet points emphasize 'Easy to Use & Clean,' 'Quick-drying polyester,' 'just shake off debris'; mention 'storage bag and carry clip,' 'zippered pocket for stakes, snaps to attach the storage bag, and a blanket pocket'.
Product Pros
- Large & Portable: Measures 10.7x9 feet to accommodate multiple people, yet weighs only 1.5 lbs and folds compactly, offering significantly better portability than most competitors.
- Multi-Anchor Wind Resistance: Features a comprehensive anchoring system with 4 sandbags, 4 straps, and 4 stakes, effectively enhancing stability in windy outdoor conditions, superior to competitors offering only stakes.
- Excellent Sand Resistance & Fast Drying: Unique polyester material prevents sand from sticking and allows for easy shaking off, combined with quick-drying properties, making cleaning and maintenance far easier than cotton or linen products.
- Integrated Storage & Portability: Comes with a built-in storage bag, carry clip, and a dedicated pocket for stakes, efficiently integrating all accessories for unparalleled storage and carrying convenience.
Product Cons
- Misleading Waterproof Claim: Although marketed as 'waterproof,' user reviews indicate seepage occurs on damp ground, contradicting a core selling point and potentially undermining user trust. (Based on user feedback)
- Inadequate Stake Quality: Included plastic stakes are reported to be prone to breaking or too short, compromising stability in strong winds or on non-sandy terrain, requiring users to purchase replacements. (Based on user feedback)
- Missing Detailed Description: The product's long description field is empty, failing to utilize A+ content pages to showcase product details, unique selling points, and brand value, limiting deep communication with potential customers.
Note: This report was generated on 2025/12/24. The conclusions ONLY reflect the situation at the time of generation.
Related Category Analysis
Amazon US Market Analysis: Beach Mats Category
In the current beach mat market, sellers' mainstream selling points align highly with users' primary decision factors in areas like 'sand & waterproof,' 'large size,' and 'lightweight portability'-these are foundational consumer expectations. However, significant misalignment exi