ZAZE Picnic Blankets Beach Blanket, 80''x80'' Extra Large Thick 3-Layers, Sandproof Machine Washable Waterproof Foldable Oversized XL Outdoor Mat, for Camping, Park, Travel, Grass(Blue White Stripe) Blue and White Stripe
Brand: ZAZE
ASIN: B095P1TKXV ✓ Copied!
PASIN: B09DL5MZD1
Price: $29.99
About this item
- 80*80 Oversized for 4-6 Adults: ZAZE Picnic blankets unfolded size is 80''x 80'', it’s large enough to fit for 6-8 adults for siting or 4 adults of lying, giving your children and pets a large area to play
- Soft and Durable with 3-Layer: Made of 3 layers, our picnic mat has thickened and sturdy fabric on the top, soft cotton for middle and durable fabric backing. Perfectly suitable for siting or lying on grass, beach, floor or any kindly of surface, giving you soft and comfortable feelings
- Easy to Clean & Machine Washable: Beach mat is super easy to clean due to its durable and waterproof backing, easily shake & wipe off dirt, mud, wet grass, and beach sand. And you could put it into washing machine to save your time and liberate both hands
- Easy to Fold & Lightweight: XL picnic blanket can shrink down to a very portable size of 15''x 5''. With the help of the velcro, it will not loose easily and take too much space. The weight of the mat is only 2.3lbs, you can fold it with simple steps, carry or store it anywhere you want
- Widely Used for Outdoor& Indoor: Extra large picnic blankets is not only designed for outdoor occasion,such as the park, the beach, family picnics, camping, travel,etc, but also prefect for your indoor activities such as family dinners and baby plays. Meet your different needs for all seasons
AI Product Analysis
Core Selling Points
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Oversized triple-layer thick picnic mat, accommodates multiple adults
- Target Scenario & Pain Points: During family or group outdoor activities, traditional picnic mats lack sufficient space and comfort for sitting/lying, failing to meet the leisure needs of multiple people.
- Value & Benefits: Provides a spacious and comfortable resting/playing area for group gatherings, enhancing the overall experience and quality of outdoor activities.
- Communication Strategy: Title emphasizes "80''x80'' Extra Large Thick 3-Layers"; the first bullet point explicitly states "Oversized for 4-6 Adults" can seat 6-8 or lie 4 people.
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Sandproof, waterproof, easy to clean, machine washable
- Target Scenario & Pain Points: After outdoor use, picnic mats often get stained with sand, mud, or wet, making cleaning difficult and time-consuming, reducing willingness to reuse.
- Value & Benefits: Significantly reduces cleaning burden, allowing users to enjoy outdoor fun worry-free, while maintaining product hygiene and durability.
- Communication Strategy: Title and bullet points explicitly mention "Sandproof", "Machine Washable", "Waterproof"; bullet points detail "easily shake & wipe off dirt, mud, wet grass, and beach sand".
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Lightweight, portable, easy to fold, suitable for multiple scenarios
- Target Scenario & Pain Points: Large outdoor mats are often bulky, difficult to carry, and complex to store, while users desire products usable in various settings.
- Value & Benefits: Ensures travel is hassle-free while providing ample space, convenient for storage, and meets diverse indoor/outdoor usage needs.
- Communication Strategy: Title highlights "Foldable Oversized XL Outdoor Mat"; bullet points emphasize "shrink down to a very portable size of 15''x 5''" and "weight of the mat is only 2.3lbs"; also lists multiple uses like park, beach, camping, and home indoor use.
Product Pros
- Leading Size and Comfort: The 80x80 inch area can accommodate 4-8 adults. The triple-layer thickened structure (including a soft cotton layer) provides superior spaciousness and sitting/lying comfort compared to mainstream competitors.
- Excellent Ease of Cleaning and Maintenance: Features a waterproof bottom, sand-proof properties, and machine-washability, effectively addressing the pain points of cleaning sand, stains, and moisture after outdoor use, surpassing most competitors.
- High Portability for a Large Size: Despite its oversized dimensions, it folds easily into a compact 15x5 inch size, weighs only 2.3 lbs, and is secured with hook-and-loop fasteners, balancing the need for large space with portability.
- Strong Multi-Scenario Functionality: Beyond traditional outdoor uses like picnics, beaches, and camping, the product explicitly emphasizes suitability for indoor family gatherings and children's play, broadening its usage scenarios and potential user base.
- High User Review Recognition: Customer reviews consistently praise its large size, comfort, ease of cleaning, sand/water resistance, and lightweight nature, with multiple key selling points supported by real user experiences.
Product Cons
- Room for Improvement in Storage Volume: Despite emphasizing portability, some user feedback indicates that folding the oversized mat back to its original state requires effort, and it remains bulky compared to more compact competitors, making it less easy to store.
- Top Layer Not Fully Waterproof: The product bottom is waterproof, but user feedback suggests the top layer only mildly repels water; if lying on it while wet, it absorbs moisture, lacking the all-weather protection of outdoor mats with fully waterproof top fabrics.
- Limited Style and Color Options: Current product information shows only one 'Blue and White Stripe' color/style option. Compared to mainstream competitors offering diverse patterns and colors, it is at a disadvantage in terms of personalization. (Inferred based on similar product experience)
- Lacks Integrated Storage Assistance: The product relies on its own hook-and-loop fasteners and carry handle for storage/transport. It does not mention an independent storage bag or shoulder strap, potentially making it less convenient than competitors offering easier carrying solutions. (Inferred based on similar product experience)
Note: This report was generated on 2025/12/24. The conclusions ONLY reflect the situation at the time of generation.
Related Category Analysis
Amazon US Market Analysis: Beach Mats Category
In the current beach mat market, sellers' mainstream selling points align highly with users' primary decision factors in areas like 'sand & waterproof,' 'large size,' and 'lightweight portability'-these are foundational consumer expectations. However, significant misalignment exi